The Brollach Il Whisky Irlandese Single Malt di Tiago Russo and Katia Martins

Il progetto The Brollach Il Whisky Irlandese Single Malt di Tiago Russo and Katia Martins è un vincitore molto stimato del prestigioso 2023 A' Design Award d'Oro nella categoria Design del Packaging.

OroPackaging· 2023

The Brollach Il Whisky Irlandese Single Malt

di Tiago Russo and Katia Martins

Cliente: The Craft Irish Whiskey Co.

Vincitore del premio A' Design Award d'Oro nella categoria Packaging

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Il Design

Informazioni su The Brollach Il Whisky Irlandese Single Malt

Il Brollach è un disgregatore. Nato dalla tradizione ma non vincolato dalle convenzioni, è un whisky che è allo stesso tempo un prodotto orgoglioso della storia irlandese, ma traccia un nuovo percorso. È il culmine di una lunga e personale ricerca di un whisky degno di onorare la famiglia, uno che sia tra i migliori whisky irlandesi mai prodotti. È un whisky di impareggiabile distinzione, che incarna il design, l'artigianato, l'abilità e l'attenzione ai dettagli che The Craft Irish Whiskey Co. riversa in ogni bottiglia.

Il Riconoscimento

Informazioni sul A' Design Award d'Oro

The Brollach Il Whisky Irlandese Single Malt ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che The Brollach Il Whisky Irlandese Single Malt sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. The Brollach Il Whisky Irlandese Single Malt crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Dimensioni e Confezionamento: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Tag: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Tecnologia di Produzione: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Sfida Progettuale: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Ricerca: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Ispirazione: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Durata del Progetto: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Flusso Operativo: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Membri del Team: Tiago Russo
Katia Martins
Crediti Immagini: The Craft Irish Whiskey Co.