Argento Packaging · 2023
Collection of Formosa Terroir Il Design Dell'imballaggio
- A' Design Award d'Argento 2023 in Packaging
- CLIENT: PH7 Creative Lab
- Estimated Number of Design Views: 26,515
- Verification code 0FB28F3074 · Verify this award
Colors
About Collection of Formosa Terroir Il Design Dell'imballaggio
L’agricoltura di Taiwan è sempre stata motivo di orgoglio per la nazione, con prodotti di alta qualità che portano con sé storie commoventi. Per presentare la loro bellezza, PH7 Creative Lab ha riunito gli agricoltori' associazioni del centro, ovest, sud ed est di Taiwan e hanno selezionato quattro prodotti con valore di rappresentanza locale che si allineano con i criteri ESG attorno al tema della Collezione del Terroir Formosa.
About the A' Design Award d'Argento
Collection of Formosa Terroir Il Design Dell'imballaggio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Collection of Formosa Terroir Il Design Dell'imballaggio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Collection of Formosa Terroir Il Design Dell'imballaggio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
- Dimensions & Packaging
- Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film - Tags
- Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
- Production Technology
- Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
- Design Challenge
- Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
- Inspiration
- PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
- Project Duration
- The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
