The Donn Il Whisky Irlandese Single Malt di Tiago Russo and Katia Martins

Il progetto The Donn Il Whisky Irlandese Single Malt di Tiago Russo and Katia Martins è un vincitore molto stimato del prestigioso 2023 A' Design Award d'Oro nella categoria Design del Packaging.

OroPackaging· 2023

The Donn Il Whisky Irlandese Single Malt

di Tiago Russo and Katia Martins

Cliente: The Craft Irish Whiskey Co.

Vincitore del premio A' Design Award d'Oro nella categoria Packaging

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Il Design

Informazioni su The Donn Il Whisky Irlandese Single Malt

Il Donn simboleggia il più giovane della gamma The Craft Irish Whiskey Co.; una porta d'accesso ai valori fondamentali del marchio come un'esperienza coinvolgente attorno a questo o qualsiasi prodotto sviluppato da CIWC. Nessun accessorio viene risparmiato, nessun dettaglio è troppo piccolo. Da un design dirompente e di tendenza della bottiglia, a una scatola trasparente e coinvolgente, l'utente può trovare ogni singolo componente che può davvero fornire l'esperienza di whisky perfetta per uno. Vetro, pipetta e pietre, tutti fissati in modo sicuro sul retro in pelle scamosciata della scatola, creano un'esposizione sicura di accessori, completata dal tocco morbido dei dettagli in pelle.

Il Riconoscimento

Informazioni sul A' Design Award d'Oro

The Donn Il Whisky Irlandese Single Malt ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che The Donn Il Whisky Irlandese Single Malt sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. The Donn Il Whisky Irlandese Single Malt crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Dimensioni e Confezionamento: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Tag: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Tecnologia di Produzione: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Sfida Progettuale: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Ricerca: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Ispirazione: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Durata del Progetto: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Flusso Operativo: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Membri del Team: Tiago Russo
Katia Martins
Jose Augusto
Crediti Immagini: The Craft Irish Whiskey Co.