Sonder Moments Arte 3D a occhio nudo by Flint Walk

Ferro Computer Grafica · 2023

Sonder Moments Arte 3D a occhio nudo

by Flint Walk

A' Design Award di Ferro 2023 in Computer Grafica
CLIENT: Chengdu Flint Walk Film and Television Technology Co., Ltd
Estimated Number of Design Views: 29,029
Verification code 0E7AD3CE13 · Verify this award

View at A' Design Award Press Release

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About Sonder Moments Arte 3D a occhio nudo

Sonder Moments è un'opera d'arte pubblica in 3D a occhio nudo esposta su un maxischermo digitale nell'area centrale di Chengdu, in Cina. L'opera raffigura una figura colossale creata con la computer grafica e la tecnologia 3D a occhio nudo. Elementi come fiori, biglie e vetro si combinano con effetti particellari su meteoriti. L'opera è presentata su uno schermo LED con risoluzione 8K e una superficie di 888 metri quadrati. La grande scala genera un forte impatto visivo. La figura colossale rappresenta l'autocoscienza e la forza degli individui.

About the A' Design Award di Ferro

Sonder Moments Arte 3D a occhio nudo ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Sonder Moments Arte 3D a occhio nudo sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Sonder Moments Arte 3D a occhio nudo è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Press Kit

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.