Bronzo Packaging · 2023
Shadlee Packaging per bevande
- A' Design Award di Bronzo 2023 in Packaging
- CLIENT: Shadlee Co., Ltd.
- Estimated Number of Design Views: 12,956
- Verification code 21F0031214 · Verify this award
Colors
About Shadlee Packaging per bevande
Shadlee è un progetto di packaging per una linea di mocktail analcolici. Le bevande sono pensate per chi preferisce non consumare alcol durante le feste. Sono presentati cinque gusti e ogni bottiglia riporta l'illustrazione di un animale diverso. I musi degli animali sono stati semplificati in forme geometriche piatte e disegnati a mano in uno stile contemporaneo. Colori ad alto contrasto rendono le etichette ben visibili sullo scaffale. Un'unità visiva collega tutte e cinque le etichette, mentre le illustrazioni colorate creano un'atmosfera allegra.
About the A' Design Award di Bronzo
Shadlee Packaging per bevande ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Shadlee Packaging per bevande sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Shadlee Packaging per bevande soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf. - Dimensions & Packaging
- Width 80 mm x Depth 45 mm x Height 290 mm
- Tags
- Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
- Production Technology
- All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
- Design Challenge
- There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors. - Research
- Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
- Inspiration
- The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
- Project Duration
- The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
- Operation Flow
- Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
- Image Credits
- Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.
