Bronzo Packaging · 2023
Co-Grain Confezione per cereali
by Lide Ma, Zhiyi Zou and Yuxuan Mao
- A' Design Award di Bronzo 2023 in Packaging
- CLIENT: Co-Grain
- Estimated Number of Design Views: 12,214
- Verification code BEA9C4997C · Verify this award
Colors
About Co-Grain Confezione per cereali
Co-Grain è una confezione per cereali che può essere trasformata in una mangiatoia per uccelli. L'imballaggio è realizzato in carta kraft ad alta resistenza, sottoposta a stampa, laccatura, fustellatura, incollaggio e formatura. Quando i cereali non vengono consumati entro la data di scadenza, la scatola si trasforma in quattro passaggi. Un anello a strappo nella parte superiore forma un cordoncino per l'appensione, la base viene aperta e vi si inserisce un supporto per creare una piattaforma d'appoggio, infine si strappa un'apertura interna per accedere ai chicchi. Il progetto riduce lo spreco alimentare e aiuta gli uccelli a trovare cibo in città.
About the A' Design Award di Bronzo
Co-Grain Confezione per cereali ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Co-Grain Confezione per cereali sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Co-Grain Confezione per cereali soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
- Dimensions & Packaging
- Length 86mm Width 100mm Height 225mm
- Tags
- cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
- Production Technology
- Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
- Design Challenge
- During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
- Research
- We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
- Inspiration
- We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
- Project Duration
- The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
- Operation Flow
- This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
- Patents
- Patent application in process
