Bronzo Packaging · 2023
Reshock Coffee L'imballaggio Del Prodotto
by Weiche Wu
- A' Design Award di Bronzo 2023 in Packaging
- CLIENT: Reshock Coffee
- Estimated Number of Design Views: 18,187
- Verification code 655F5EAB9D · Verify this award
Colors
About Reshock Coffee L'imballaggio Del Prodotto
Reshock Coffee è un marchio taiwanese della contea di Chiayi. Il fondatore seleziona chicchi di caffè di buona qualità coltivati sul monte Ali e li presenta al mondo. Il design di Reshock Coffee si ispira alla bellezza della vista dell'alba in montagna. Il logo illustra l'atmosfera di queste bellissime vibrazioni. La confezione regalo presenta il viaggio dell'espressione dell'alba, mentre le confezioni interne mostrano gli elementi naturali e culturali di questa enorme terra. Aprendo la scatola, non solo potrai assaggiare questo caffè di buona qualità, ma anche vivere questo impressionante momento dell'alba dalla montagna.
About the A' Design Award di Bronzo
Reshock Coffee L'imballaggio Del Prodotto ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Reshock Coffee L'imballaggio Del Prodotto sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Reshock Coffee L'imballaggio Del Prodotto soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Dimensions & Packaging
- 420 mm x 200 mm x 40 mm
- Tags
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
- Production Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Design Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Project Duration
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Operation Flow
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. - Patents
- Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021. - Image Credits
- Photographer: Weiche Wu
