Ferro Packaging · 2023
Chilled Milk Il Cartone
by Kazuo Fukushima and Haruka Takeuchi
- A' Design Award di Ferro 2023 in Packaging
- CLIENT: Meiji China Investment Co.,Ltd.
- Estimated Number of Design Views: 16,745
- Verification code 22BA225290 · Verify this award
Colors
About Chilled Milk Il Cartone
Il gustoso latte fresco può essere fornito solo da mucche allevate in un buon ambiente. E le mucche hanno libero accesso a razioni miste contenenti nutrienti ben bilanciati. L'ispirazione sono le mucche di alta qualità di questo prodotto. L'alta qualità è espressa nella stampa color oro e le illustrazioni disegnate a mano esprimono il gusto della natura. Inoltre, l'erba nella bocca della mucca esprime il buon ambiente riproduttivo. Il marchio della mucca d'oro è un simbolo di questo prodotto. Ed è adatto per il mercato cinese.
About the A' Design Award di Ferro
Chilled Milk Il Cartone ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Chilled Milk Il Cartone sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Chilled Milk Il Cartone è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- Dimensions & Packaging
- 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic - Tags
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
- Production Technology
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process. - Design Challenge
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- Research
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market. - Inspiration
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- Project Duration
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- Operation Flow
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Patents
- Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
- Image Credits
- Photographer: Zhu Jie
