Bronzo Grafica · 2023
Inspiration Season Poster
by Chunyang Wang and Qianqian Yao
- A' Design Award di Bronzo 2023 in Grafica
- CLIENT: Hangzhou Loft49
- Estimated Number of Design Views: 10,501
- Verification code FF9FC3E764 · Verify this award
Colors
About Inspiration Season Poster
Inspiration Season è il progetto visivo principale di un forum di design ospitato in un parco creativo urbano di Hangzhou. Il parco nasce dalla riconversione di un ex stabilimento di fibre chimiche e la scelta di un filato di lana blu crea un legame tra il passato e il presente degli edifici. Il poster statico misura 841 per 594 millimetri, mentre il poster in movimento dura dieci secondi in formato verticale. La lana realmente sospesa è stata ripresa in 4K con fotocamera e slitte di scorrimento, per poi essere montata, sottoposta a color grading e composta. L'oscillare del filato esprime l'istante in cui nasce l'ispirazione.
About the A' Design Award di Bronzo
Inspiration Season Poster ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Inspiration Season Poster sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Inspiration Season Poster soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
- Dimensions & Packaging
- Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
- Tags
- Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
- Production Technology
- 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
- Design Challenge
- The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
- Research
- Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
- Inspiration
- Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
- Project Duration
- Created in Hangzhou China in August 2022
- Operation Flow
- The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
