Argento Packaging · 2023
Zao from Xinghua Village Packaging per liquori
- A' Design Award d'Argento 2023 in Packaging
- CLIENT: Qiangyuanzao
- Estimated Number of Design Views: 24,322
- Verification code 9EEA93440E · Verify this award
Colors
About Zao from Xinghua Village Packaging per liquori
Zao del villaggio di Xinghua è un progetto di packaging per un liquore cinese. Il motivo illustrato principale racconta il processo di coltivazione del grano e della sua trasformazione in liquore. Il carattere cinese che compone il nome della serie è combinato con forme di lettere gotiche europee. Linee sottili e motivi decorativi collegano la tradizione al design contemporaneo. L'etichetta è realizzata con una stampa a rilievo argentata dalle linee sottili, mentre la confezione presenta linee scure in UV percepibili al tatto. La bottiglia trasparente lascia intravedere il colore limpido del liquore. Il progetto si propone di presentare il liquore cinese a un pubblico più giovane e a persone di culture diverse.
About the A' Design Award d'Argento
Zao from Xinghua Village Packaging per liquori ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Zao from Xinghua Village Packaging per liquori sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Zao from Xinghua Village Packaging per liquori è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Tags
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Production Technology
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Design Challenge
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Research
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Inspiration
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Project Duration
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Operation Flow
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
