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Flatiron Lampada by Mr Smith Studio
Flatiron Lampada by Mr Smith Studio
Flatiron Lampada by Mr Smith Studio
Flatiron Lampada by Mr Smith Studio
Flatiron Lampada by Mr Smith Studio

Oro Illuminazione · 2024

Flatiron Lampada

by Mr Smith Studio

  • A' Design Award d'Oro 2024 in Illuminazione
  • CLIENT: Egle
  • Estimated Number of Design Views: 538,381
  • Verification code 8B8C108123 · Verify this award
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About Flatiron Lampada

Achille Castiglioni era convinto che il designer dovesse eliminare, eliminare, eliminare e alla fine trovare l'aspetto centrale del progetto. Bruno Munari era solito dire che complicare le cose è facile, mentre semplificarle è molto difficile. Flatiron nasce dalla crasi di questi due riferimenti. Una sorgente luminosa racchiusa da un corpo realizzato in una semplice lamiera metallica con una sola piega. Il minimo numero di elementi per un prodotto di grande rilievo, una collezione di lampade caratterizzata da un design tanto essenziale quanto efficace.

About the A' Design Award d'Oro

Flatiron Lampada ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Flatiron Lampada sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Flatiron Lampada crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Press Kit

Unique Properties
Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging
Width 350mm x Depth 200mm x Height 1900mm
Tags
Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology
Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge
Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research
Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration
The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration
Development of the project took 4 months and took place in Milan
Operation Flow
Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents
Patented 2023
Image Credits
MrSmith Studio

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