Forty-Nine Union Liquor Packaging per Bevande Alcoliche di Yamin Zhu

Il progetto Forty-Nine Union Liquor Packaging per Bevande Alcoliche di Yamin Zhu è un vincitore molto stimato del prestigioso 2024 A' Design Award d'Oro nella categoria Design del Packaging.

OroPackaging· 2024

Forty-Nine Union Liquor Packaging per Bevande Alcoliche

di Yamin Zhu

Cliente: Forty-Nine Union Design Department

Vincitore del premio A' Design Award d'Oro nella categoria Packaging

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Verifica lo Stato del Premio per #152984

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Colori

Il Design

Informazioni su Forty-Nine Union Liquor Packaging per Bevande Alcoliche

Questo insieme presenta il vaso in porcellana bianca, proveniente dalla città in Cina, stimata culla dell'artigianato della porcellana. Accompagnato dal divisorio decorato con il motivo dell'illustre Dinastia Shang, insieme a quattro bicchierini e al portapennelli realizzato in porcellana blu e bianca sottosmalto. Sono elegantemente presentati all'interno di una spaziosa scatola in legno. Ogni elemento costituisce un'evocativa rappresentazione dello spirito culturale cinese, incarnando principi duraturi di esplorazione, resilienza e preservazione della maestria tradizionale.

Il Riconoscimento

Informazioni sul A' Design Award d'Oro

Forty-Nine Union Liquor Packaging per Bevande Alcoliche ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Forty-Nine Union Liquor Packaging per Bevande Alcoliche sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Forty-Nine Union Liquor Packaging per Bevande Alcoliche crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Dimensioni e Confezionamento: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Tag: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Tecnologia di Produzione: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Sfida Progettuale: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Ricerca: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Ispirazione: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Durata del Progetto: The project started in April 2023 in Shanxi, China and finished in May 2023.
Flusso Operativo: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Brevetti: 202330374354.2
202330374352.3
202330374350.4
202330374346.8