Ferro Packaging · 2024
Ideamix Lab Packaging per Bevande
by Qichao An
- A' Design Award di Ferro 2024 in Packaging
- CLIENT: Mornice Brand Design
- Estimated Number of Design Views: 11,582
- Verification code 7AE05B6172 · Verify this award
Colors
About Ideamix Lab Packaging per Bevande
Ideamix Lab è un progetto di packaging per una linea di bevande a base di tè alla frutta. La serie comprende tre gusti: tè nero alla fragola, tè verde al gelsomino e mango, e tè verde alla prugna verde. Ogni gusto è contraddistinto da un colore specifico, così da rendere le tre varianti immediatamente riconoscibili. La parte frontale di ciascun contenitore presenta grafiche geometriche di frutti che indicano il gusto e veicolano l'identità del marchio. Le bevande non contengono additivi né zucchero. Ogni contenitore misura 65 mm di larghezza, 65 mm di profondità e 115 mm di altezza.
About the A' Design Award di Ferro
Ideamix Lab Packaging per Bevande ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Ideamix Lab Packaging per Bevande sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Ideamix Lab Packaging per Bevande è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 115mm
- Tags
- Package design，Drink Design，Oriental design，Chinese Flavordesign
- Production Technology
- This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
- Design Challenge
- In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
- Research
- Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
- Inspiration
- Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
- Project Duration
- The project started in September, 2022
- Operation Flow
- Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
- Image Credits
- Qichao An
