Guyuelongshan Packaging per vino di riso cinese by Yuejun Chen

Argento Packaging · 2024

Guyuelongshan Packaging per vino di riso cinese

by Yuejun Chen

A' Design Award d'Argento 2024 in Packaging
CLIENT: Shenzhen Red Deer Cultural Creative Design Co., LTD
Estimated Number of Design Views: 34,358
Verification code 10AA6CA15C · Verify this award

View at A' Design Award Press Release

Colors

About Guyuelongshan Packaging per vino di riso cinese

Guyuelongshan è un progetto di packaging per un vino di riso cinese proveniente dallo Zhejiang, in Cina. Il vino è prodotto secondo un processo tradizionale e presenta una bassa gradazione alcolica, caratteristica che rende la bevanda adatta al consumo quotidiano da parte dei consumatori più giovani. Il packaging si ispira all'estetica della pittura paesaggistica cinese e la forma del contenitore evoca le montagne, l'acqua e il tramonto. Il progetto mira a rinnovare l'aspetto essenziale dei precedenti packaging per vino di riso e a presentare la cultura orientale in chiave moderna. La confezione misura 340 mm di larghezza, 130 mm di profondità e 150 mm di altezza.

About the A' Design Award d'Argento

Guyuelongshan Packaging per vino di riso cinese ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Guyuelongshan Packaging per vino di riso cinese sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Guyuelongshan Packaging per vino di riso cinese è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.