Ferro Packaging · 2024
Hao Prawns Packaging per Condimenti
by Jin Zhang
- A' Design Award di Ferro 2024 in Packaging
- CLIENT: Wuhan Sanbu Brand Design
- Estimated Number of Design Views: 12,397
- Verification code 46944770BD · Verify this award
Colors
About Hao Prawns Packaging per Condimenti
I designer utilizzano un'ampia area di bianco per distinguersi da altri prodotti simili, combinando personaggi familiari delle carte da gioco con gamberi per creare un senso di familiarità nei consumatori; Poiché i caratteri cinesi del nome del brand sono facili da pronunciare in modo errato, il designer ha progettato il logo inglese del brand utilizzando annotazioni in pinyin cinese. L'aggiunta dei toni rende più facile pronunciare correttamente il nome del brand, e la forma del tono ricorda un segno di spunta, formando un elemento grafico ausiliario per il marchio.
About the A' Design Award di Ferro
Hao Prawns Packaging per Condimenti ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Hao Prawns Packaging per Condimenti sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Hao Prawns Packaging per Condimenti è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
- Dimensions & Packaging
- Width 185mm x Depth 45mm x Height 256mm
- Tags
- Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
- Production Technology
- For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
- Design Challenge
- This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
- Research
- These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
- Inspiration
- This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
- Project Duration
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
- Operation Flow
- On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.
