Ferro Grafica · 2024
Eterno Design del Brand
by Sunghoon Kim
- A' Design Award di Ferro 2024 in Grafica
- CLIENT: Eterno
- Estimated Number of Design Views: 14,846
- Verification code 637B48204B · Verify this award
Colors
About Eterno Design del Brand
Ha progettato il brand di Eterno, che guida l'eccellenza della cultura residenziale in Corea. Per rendere questo primo spazio residenziale in Asia, opera dell'architetto di fama mondiale Rafael Moneo situato a Cheongdam, prestigioso quartiere coreano, un brand leader nella cultura dell'abitare, ha sviluppato l'identità di Eterno definendo la direzione del marchio e stabilendo una filosofia del brand basata sulle opere architettoniche. Attraverso una bellezza senza tempo, Eterno persegue la permanenza che abbraccia non solo il valore artistico dello spazio ma anche il valore esperienziale del tempo.
About the A' Design Award di Ferro
Eterno Design del Brand ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Eterno Design del Brand sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Eterno Design del Brand è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
- Dimensions & Packaging
- Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
- Tags
- ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
- Production Technology
- Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
- Design Challenge
- Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
- Research
- Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
- Inspiration
- The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
- Project Duration
- The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
- Operation Flow
- With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
- Image Credits
- Kim Sunghoon
