Muji Eco Pavilion in Emptiness Spazio Espositivo di Chenzhu Sun

Il progetto Muji Eco Pavilion in Emptiness Spazio Espositivo di Chenzhu Sun è un vincitore molto stimato del prestigioso 2024 A' Design Award di Platino nella categoria Design di Architettura Fieristica, Interni e Design Espositivo.

PlatinoFiera· 2024

Muji Eco Pavilion in Emptiness Spazio Espositivo

di Chenzhu Sun

Cliente: FORTH FORCE（Shanghai Tan Gen Cultural Communication Co., Ltd）

Vincitore del premio A' Design Award di Platino nella categoria Fiera

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Il Design

Informazioni su Muji Eco Pavilion in Emptiness Spazio Espositivo

Nel 2023, durante la China International Import Expo, Atelier Forth Force ha progettato appositamente un padiglione costituito da 7.524 componenti in legno ad incastro. Si trattava del padiglione esclusivo per Muji, dedicato allo spirito del marchio: Natura, Naturalmente e Muji. Nel corso dei 6 giorni di esposizione, mentre la parete del padiglione passava dall'esistenza alla non esistenza, 1.254 visitatori del padiglione Muji hanno portato via elementi del sistema paravento. Dopo lo smantellamento della parete, i componenti in legno sarebbero stati riassemblati in mobili contenitori adatti all'uso domestico.

Il Riconoscimento

Informazioni sul A' Design Award di Platino

Muji Eco Pavilion in Emptiness Spazio Espositivo ha vinto l'A' Design Award di Platino, un riconoscimento estremamente prestigioso conferito a design davvero eccezionali, eleganti e magnifici. I vincitori di Platino sono meraviglie della creazione, testimonianze dei limiti della creatività intellettuale, e dimostrano l'impareggiabile professionalità e la genialità dei loro designer. Ci si aspetta che questi design siano le opere più rinomate, che definiscono l'estetica di un'epoca, contribuiscono al benessere della società e fanno avanzare i confini dell'arte, della scienza, del design e della tecnologia. Muji Eco Pavilion in Emptiness Spazio Espositivo mostra un livello di eccellenza trascendente e rende inequivocabilmente il mondo un posto migliore grazie alle sue caratteristiche vantaggiose e preziose. Muji Eco Pavilion in Emptiness Spazio Espositivo è un'opera premiata con l'A' Design Award di Platino che risveglia i desideri, ispira, entusiasma, delizia e suscita grande gioia.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: In 2023, during the China International Import Expo , we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI.
During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious.
MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.
An exhibition hall has been cleared can bring infinite creative beauty to life. We are appreciated to every audience who has participated in helping us complete the new concept MUJI Eco-Museum.
Dimensioni e Confezionamento: Width 20000mm x Depth 20000mm
Tag: Sustainability,Pavilion,Exhibition,Commercial
Tecnologia di Produzione: The main materials of the MUJI Eco-Pavilion are environmentally friendly wood, recycled ocean plastic, biodegradable agricultural materials, and reusable metal. The wooden components of the pavilion's walls will be taken away by 1254 visitors and reassembled into a home storage system that matches the dimensions of MUJI's existing furniture. Every participating visitor will become a co-builder of this project, bringing sustainable concepts into their lives, and this storage system design also embodies the brand concept of MUJI in the extremely wasteful exhibition industry.
Sfida Progettuale: The design of the MUJI Eco-Pavilion is a rare example in the Chinese exhibition industry of practicing sustainable design from the aspects of design, structural production, construction, and dismantling. It not only applies environmentally friendly and natural materials but also for the design of conventional exhibition that considers how to make normal construction materials exist in a new way from the beginning, and makes construction waste "turn waste into treasure" to become the daily life storage products of the audience.
Ispirazione: MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.
An exhibition hall has been cleared can bring infinite creative beauty to life.
Durata del Progetto: The project was exhibited in the China International Import Expo in November 2023
Flusso Operativo: During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use.
Brevetti: The project is Patent Pending
Membri del Team: Creative Director:Chenzhu Sun； Design Director:Zhebin Hu,Wenqin He ; Designer:Jiahong Luo,Zi Lan