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Moments Of Speed Fotografie by Martin Hoffmann
Moments Of Speed Fotografie by Martin Hoffmann
Moments Of Speed Fotografie by Martin Hoffmann
Moments Of Speed Fotografie by Martin Hoffmann
Moments Of Speed Fotografie by Martin Hoffmann

Bronzo Fotografia · 2024

Moments Of Speed Fotografie

by Martin Hoffmann

  • A' Design Award di Bronzo 2024 in Fotografia
  • CLIENT: Fuchs Neue Technologien (Team FNT)
  • Estimated Number of Design Views: 70,589
  • Verification code BB6CFFC3D7 · Verify this award
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Colors

About Moments Of Speed Fotografie

In Momenti di Velocità, la velocità diventa impressionantemente visibile. A prima vista, le immagini rivelano l'estetica e la dinamica del movimento e permettono di percepire l'intensità e l'energia del momento. Allo stesso tempo si verifica un interessante passaggio dalla velocità visualizzata alla calma nel motivo. Nel movimento rappresentato, le immagini irradiano una serenità propria che crea un effetto piacevolmente rilassante. Questo cambiamento nella percezione consente allo spettatore di sperimentare un livello nuovo e più profondo. Composizione, dettagli, colorazione, nitidezza e sfocatura creano un'immagine drammatica e allo stesso tempo di calma nel movimento.

About the A' Design Award di Bronzo

Moments Of Speed Fotografie ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Moments Of Speed Fotografie sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Moments Of Speed Fotografie soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties
This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging
The pictures were published in a 297 x 210 mm book.
Tags
Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology
Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge
The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research
Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration
Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration
The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow
The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits
Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023

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