Kurimu Ice Cream Packaging per Gelato by Lance Francisco

Bronzo Packaging · 2024

Kurimu Ice Cream Packaging per Gelato

by Lance Francisco

A' Design Award di Bronzo 2024 in Packaging
CLIENT: Lance Francisco
Estimated Number of Design Views: 18,672
Verification code 6C6F7D21F4 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Kurimu Ice Cream Packaging per Gelato

Kurimu è un progetto di packaging per gelato premium venduto in vaschette da una pinta. Il design richiama il minimalismo giapponese, con una semplice illustrazione dedicata a ciascun gusto. È stato scelto un cartoncino resistente per garantire robustezza, mentre le illustrazioni sono state realizzate con software digitali. La stampa offset è stata impiegata per mantenere la coerenza cromatica e i prototipi sono stati testati sul piano funzionale. L'impaginazione sobria mantiene l'attenzione sul prodotto, pur presentando tutte le informazioni necessarie. Il risultato valorizza il carattere artigianale del brand.

About the A' Design Award di Bronzo

Kurimu Ice Cream Packaging per Gelato ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Kurimu Ice Cream Packaging per Gelato sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Kurimu Ice Cream Packaging per Gelato soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.