Il progetto Joyful Garden Tour Design del brand per eventi di Ye Zhang è un vincitore molto stimato del prestigioso 2024 A' Design Award di Bronzo nella categoria Design di Grafica, Illustrazione e Comunicazione Visiva.

BronzoGrafica· 2024

Joyful Garden Tour Design del brand per eventi

di Ye Zhang

Cliente: Beijing Jiaotong University

Vincitore del premio A' Design Award di Bronzo nella categoria Grafica

16,572

Vincitore del Premio Verificato

Verifica lo Stato del Premio per #159119

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Colori

Il Design

Informazioni su Joyful Garden Tour Design del brand per eventi

Joyful Garden Tour è un progetto di brand design per eventi realizzato per una festa in giardino in occasione del Capodanno cinese, ospitata al Palazzo d'Estate e al Vecchio Palazzo d'Estate di Pechino. Gli edifici più celebri di entrambi i giardini sono stati studiati e semplificati in icone grafiche essenziali, combinate con il motivo del drago, segno zodiacale cinese del 2024. I colori blu e rosa esprimono una nuova vitalità che attinge a una storia millenaria. Manifesti, brochure e cartoncini sono stampati su carta perlata con lavorazioni a rilievo e stampa a caldo argento. L'emblema è realizzato con la tradizionale tecnica cinese dello smalto su argento.

Il Riconoscimento

Informazioni sul A' Design Award di Bronzo

Joyful Garden Tour Design del brand per eventi ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Joyful Garden Tour Design del brand per eventi sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Joyful Garden Tour Design del brand per eventi soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Dimensioni e Confezionamento: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Tag: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Tecnologia di Produzione: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Sfida Progettuale: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Ricerca: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Ispirazione: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Durata del Progetto: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Flusso Operativo: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Brevetti: This work is all original images not copyrighted.
Membri del Team: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Crediti Immagini: This work is all original images not copyrighted.