Ave Natur Confezione in cartone per bevande di Misteli Creative Agency

Il progetto Ave Natur Confezione in cartone per bevande di Misteli Creative Agency è un vincitore molto stimato del prestigioso 2024 A' Design Award di Bronzo nella categoria Design del Packaging.

BronzoPackaging· 2024

Ave Natur Confezione in cartone per bevande

di Misteli Creative Agency

Cliente: Misteli Creative Agency

Vincitore del premio A' Design Award di Bronzo nella categoria Packaging

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Il Design

Informazioni su Ave Natur Confezione in cartone per bevande

Ave Natur è un progetto di packaging per una linea di alternative ai latticini a base di avena. La gamma comprende bevande all'avena da montare, per cucinare e per uso barista, una bevanda all'avena al gusto di cioccolato e degli smoothie. Ampi blocchi di colore e motivi scandinavi esprimono l'origine finlandese del marchio e aiutano i consumatori a distinguere ogni prodotto. Le confezioni sono realizzate principalmente in cartoncino proveniente da foreste certificate e sono riciclabili. Vengono utilizzati tappi di origine vegetale ricavati dalla canna da zucchero. La stampa impiegata è quella flessografica. I formati disponibili sono da un litro e da 250 millilitri.

Il Riconoscimento

Informazioni sul A' Design Award di Bronzo

Ave Natur Confezione in cartone per bevande ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Ave Natur Confezione in cartone per bevande sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Ave Natur Confezione in cartone per bevande soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimensioni e Confezionamento: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Tag: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Tecnologia di Produzione: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Sfida Progettuale: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Ricerca: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Ispirazione: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Durata del Progetto: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Flusso Operativo: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Membri del Team: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Crediti Immagini: Misteli Creative Agency