Bronzo Packaging · 2024
72 Xiangyu The Conqueror Liquor Packaging per bottiglia di liquore
by Lubo Cao, Xiaoqiang Hu and Pengfei Dai
- A' Design Award di Bronzo 2024 in Packaging
- CLIENT: Hubei Shihua Liquor Co., Ltd
- Estimated Number of Design Views: 14,259
- Verification code FCF4F1BC94 · Verify this award
Colors
About 72 Xiangyu The Conqueror Liquor Packaging per bottiglia di liquore
72 Xiangyu The Conqueror Liquor è un packaging per bottiglia creato per un baijiu cinese. La bottiglia ha la forma di un tripode, una forma che nella storia e nella cultura cinesi rappresenta dignità e potere. La sommità della bottiglia si ispira alla testa di bue dell'Imperatore Yan Shennong, simbolo di saggezza e coraggio. Il nero è il colore dominante, con accenti in oro, bronzo e rosso che creano un contrasto visivo. I simboli curvilinei legati al tripode sono realizzati in rilievo. Le aree colorate presentano una finitura lucida, mentre le zone nere sono opache. Il packaging è destinato ai banchetti e alla regalistica.
About the A' Design Award di Bronzo
72 Xiangyu The Conqueror Liquor Packaging per bottiglia di liquore ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che 72 Xiangyu The Conqueror Liquor Packaging per bottiglia di liquore sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. 72 Xiangyu The Conqueror Liquor Packaging per bottiglia di liquore soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
- Dimensions & Packaging
- Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml - Tags
- Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
- Production Technology
- The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
- Design Challenge
- The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
- Research
- Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
- Inspiration
- The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
- Project Duration
- The project finished in October 2021.
- Operation Flow
- Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
- Image Credits
- HUBEI SHIHUA LIQUOR CO.,LTD
