Bronzo Grafica · 2024
China In The Classics Progetto grafico promozionale
by Zhou Haiwen, Che Shilong and Guo Cheng
- A' Design Award di Bronzo 2024 in Grafica
- CLIENT: China Global Television Network Co., Ltd.
- Estimated Number of Design Views: 12,941
- Verification code A25C668450 · Verify this award
Colors
About China In The Classics Progetto grafico promozionale
China in the Classics è un progetto di grafica promozionale realizzato per un programma televisivo dedicato ai classici della Cina antica. I libri costituiscono il soggetto principale del progetto. Vengono richiamati i libri antichi dell'Oriente e dell'Occidente, tra cui le liste di bambù cinesi, i libri rilegati a filo, i rotoli di pergamena e i volumi con copertina rigida. Queste forme vengono decostruite e riorganizzate in simboli visivi essenziali. I titoli di dieci classici sono combinati con la calligrafia cinese. La confezione regalo utilizza una carta speciale dalla superficie tattile. Il progetto aiuta persone di diversi contesti culturali a comprendere i libri e le storie cinesi.
About the A' Design Award di Bronzo
China In The Classics Progetto grafico promozionale ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che China In The Classics Progetto grafico promozionale sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. China In The Classics Progetto grafico promozionale soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
- Dimensions & Packaging
- These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
- Tags
- China, Classics, Heritage, Culture, Creativity
- Production Technology
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
- Design Challenge
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - Research
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
- Inspiration
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
- Project Duration
- The project started in 2022 in China, and is still promoted and distributed.
- Operation Flow
- In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance. - Image Credits
- Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng
