Le Chateau XO Packaging per cognac di Tiago Russo and Katia Martins

Il progetto Le Chateau XO Packaging per cognac di Tiago Russo and Katia Martins è un vincitore molto stimato del prestigioso 2024 A' Design Award d'Argento nella categoria Design del Packaging.

ArgentoPackaging· 2024

Le Chateau XO Packaging per cognac

di Tiago Russo and Katia Martins

Cliente: Le Portier

Vincitore del premio A' Design Award d'Argento nella categoria Packaging

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Vincitore del Premio Verificato

Verifica lo Stato del Premio per #160085

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Il Design

Informazioni su Le Chateau XO Packaging per cognac

Le Chateau XO è il packaging di un cognac. La bottiglia in vetro presenta linee geometriche nette e un profilo appiattito che favorisce una presa sicura. La base contribuisce a bilanciare la bottiglia durante la mescita. Il collo è rifinito con un profilo metallico dorato, incisso e zigrinato per conferire texture, e sormontato da una chiusura scura con inserti metallici. La confezione di presentazione è rivestita in scamosciato stampato, goffrato e impreziosito da lamina, con interno color crema chiaro, bordo dorato ed esterno con venature di legno scuro. All'interno della scatola è alloggiato un libretto. Il design mira a conferire al cognac una presenza chiara ed elevata.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Le Chateau XO Packaging per cognac ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Le Chateau XO Packaging per cognac sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Le Chateau XO Packaging per cognac è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: An evolution of the brand's portfolio, Le Chateau XO brings a more premium, striking and luxurious approach to Le Portier Cognac. The bottle's harsh geometric lines associated with a flattened profile allows for an optimal grip, with the bottle's base assisting in the gravity balance for pouring. The packaging further enhances the senses, with a soft suede texture cladding bottle and booklet, separated by a finely crafted gold trim from the rich wood shades that pay tribute to the cognac casks.
Dimensioni e Confezionamento: Knurls, grooves, embossing and engraving define the intricacies of Le Chateau XO. With clean aesthetics, without organic ornament, the glass vessel focuses on minimalist artwork, where textures add an additional layer of intensity to the touch, which is enhanced and translated into the box itself. Embossed and engraved layers add an additional complexity do the suede, with a metal trim shadow gap generating the additional depth to the outer box, Le Chateau XO is an immersive sensorial journey.
Tag: Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
Tecnologia di Produzione: Le Chateau XO's bottle neck receives a gold metallic profile all the way around, engraved and knurled to bring additional texture and grip to the elongated neck. Above, a dark obsidian closure with metal trims top the luxurious feel of the bottle, with the harsh, cold materials contrasting with the cognac's natural colour and the softness of the box interiors. Printed, embossed and foiled suede bring an immersive, highly sensorial texture to the box, culminating in the deep wood grain outside.
Sfida Progettuale: The XO cognac product language is one of elegance and elevation. Across the market, it is often seen utterly different approaches, but usually with the tendency to attach an organic shaping towards this type of product and vessel. For Le Chateau XO, design process focused on a completely different language, disruptive, luxurious, yet approachable. Clean, strikingly linear aesthetics are balanced with elongated curvatures and thick glass, providing the ultimate presence to this product.
Ricerca: With a direct focus on the history of Shannon Sharpe and Mary Porter that is a reflection of the brand heritage, Le Chateau XO aims to intense visual assets, to the delicate luxurious elegance that highlights the product's shaping, the cognac itself, and becomes, on its own, a striking presence across any shelf. A stand-out design, in a bottle that brings attention to itself whilst highlighting the natural colours of the cognac, elevating the experience throughout box and vessel altogether.
Ispirazione: The second launch for Le Portier Cognac, Le Chateau XO follows the success and heritage of the entry-level Shay VSOP cognac. Tailored to a more premium market, with a more aged spirit, the brand's second iteration focuses on a less organic approach than its predecessor. Sharpened curves and a straightened base with a thicker ice allow for a bolder, striking presence of the bottle alone, where the experience box combines cream suede and fine gold detailing with a reach dark tinted oak outside.
Durata del Progetto: As a direct successor of Shay VSOP, Le Chateau XO design process came naturally in the following months that followed the arrival of the VSOP version onto the market and its immediate nationwide success. The bottle, completely reinvented and the gold details on both vessel and packaging, such as the profiles that lead to the clasp or the medallion on the back, have been perfected over time to ensure the ultimate luxurious finish that combines excellence, boldness and elegance to this product.
Flusso Operativo: Open the box through the side clasp, whilst contemplating the dark satin wood tones and gold detailing. Inside, the dark tones are contrasted by a light cream suede wrapping the whole interior of the box. On the left side, educational information is foiled onto the fabric, with a booklet allocated in the same finish. On the right, a low opacity pattern is applied to the inlay where the bottle sits, creating further depth and intensity to the reflections across the glass vessel and metallic trim.
Membri del Team: Tiago Russo
Katia Martins
Crediti Immagini: Le Portier Cognac