Fruit Bar Packaging per snack di Olha Takhtarova

Il progetto Fruit Bar Packaging per snack di Olha Takhtarova è un vincitore molto stimato del prestigioso 2024 A' Design Award di Ferro nella categoria Design del Packaging.

FerroPackaging· 2024

Fruit Bar Packaging per snack

di Olha Takhtarova

Cliente: SOTB and D

Vincitore del premio A' Design Award di Ferro nella categoria Packaging

15,963

Vincitore del Premio Verificato

Verifica lo Stato del Premio per #160663

Visita il sito Vedi su A' Design Award Comunicato stampa Badge del premio

Colori

Il Design

Informazioni su Fruit Bar Packaging per snack

Fruit Bar è un progetto di packaging per una linea di barrette naturali. Gli snack sono realizzati con frutta secca, frutta e semi, senza additivi artificiali. Ogni variante, tra cui albicocca, fichi, prugna, datteri e multifrutto, è presentata in una confezione di 140 per 130 millimetri. Vivaci sfumature in viola, arancione, verde, blu e rosso distinguono le varianti sullo scaffale. Personaggi illustrati rappresentano ciascun frutto ed esprimono energia e allegria. Per ogni prodotto è stato creato un logo individuale, per favorire un rapido riconoscimento e conferire al marchio un'immagine amichevole.

Il Riconoscimento

Informazioni sul A' Design Award di Ferro

Fruit Bar Packaging per snack ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Fruit Bar Packaging per snack sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Fruit Bar Packaging per snack è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensioni e Confezionamento: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tag: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Tecnologia di Produzione: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Sfida Progettuale: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Ricerca: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Ispirazione: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Durata del Progetto: Poland. The project began in January 2023 and ended in June 2023
Flusso Operativo: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.