Jian Shan Jian Shui Packaging per Liquori di Jing Chen

Il progetto Jian Shan Jian Shui Packaging per Liquori di Jing Chen è un vincitore molto stimato del prestigioso 2024 A' Design Award d'Oro nella categoria Design del Packaging.

OroPackaging· 2024

Jian Shan Jian Shui Packaging per Liquori

di Jing Chen

Cliente: Jing Chen

Vincitore del premio A' Design Award d'Oro nella categoria Packaging

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Il Design

Informazioni su Jian Shan Jian Shui Packaging per Liquori

Il design del packaging contemporaneo non è più solo una semplice funzione di protezione dei prodotti, ma si distingue maggiormente nella trasmissione di concetti di protezione ambientale e nell'accrescimento del valore dei prodotti. Recenti forum di design hanno evidenziato che, di fronte alle sfide ecologiche, il packaging sostenibile sta gradualmente diventando una nuova tendenza, con materiali biodegradabili e design riciclabile particolarmente apprezzati. Inoltre, l'innovazione rappresenta anch'essa una tendenza del settore, e concetti come la personalizzazione stanno gradualmente ridefinendo i confini del packaging.

Il Riconoscimento

Informazioni sul A' Design Award d'Oro

Jian Shan Jian Shui Packaging per Liquori ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Jian Shan Jian Shui Packaging per Liquori sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Jian Shan Jian Shui Packaging per Liquori crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensioni e Confezionamento: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tag: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Tecnologia di Produzione: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Sfida Progettuale: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Ricerca: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Ispirazione: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Durata del Progetto: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Flusso Operativo: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.