Il progetto Collection 10 Years of Shede Packaging per liquori di Dong Jinghong and Wei Li è un vincitore molto stimato del prestigioso 2025 A' Design Award d'Argento nella categoria Design del Packaging.
ArgentoPackaging· 2025
Collection 10 Years of Shede Packaging per liquori
Cliente: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Vincitore del premio A' Design Award d'Argento nella categoria Packaging
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #162163Il Design
Informazioni su Collection 10 Years of Shede Packaging per liquori
La collezione 10 Years of Shede è il packaging di un baijiu, distillato tradizionale cinese. Il progetto si ispira a due antiche arti cinesi: la stampa a caratteri mobili e la fabbricazione della carta. Gli elementi tipografici a caratteri mobili compaiono sulla superficie dell'astuccio esterno e sul tappo della bottiglia, disposti secondo una trama apparentemente casuale ma in realtà ordinata. Il corpo della bottiglia è inciso con motivi rocciosi, le cui aree concave e convesse evocano i dieci anni di invecchiamento e il lavoro dei maestri artigiani depositari di questo patrimonio. L'imballaggio in carta e plastica sul fronte è completamente riciclabile e naturalmente biodegradabile. Il progetto mantiene forme essenziali e proporzioni nitide.
Il Riconoscimento
Informazioni sul A' Design Award d'Argento
Collection 10 Years of Shede Packaging per liquori ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Collection 10 Years of Shede Packaging per liquori sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Collection 10 Years of Shede Packaging per liquori è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.
- Dimensioni e Confezionamento
- Bottle：Width 170mm x Height 100mm
Outer box：Width 280mm x Height 150mm - Tag
- oriental life aesthetics, movable type printing, papermaking technology, low-carbon life, intangible cultural heritage craftsman
- Tecnologia di Produzione
- Movable type printing and papermaking are the crystallization of Chinese wisdom. The integration of the most Chinese cultural achievements on the bottle and packaging all highlight the extraordinary charm of Chinese civilization for thousands of years. "Collection - 10 Years of Shede" inherits the classic vision of Shede brand, uses movable type printing and papermaking design elements to upgrade and optimize the "brand super symbol", focusing on the most Chinese cultural genes.
- Sfida Progettuale
- "Collection - 10 Years of Shede" simplifies the overall complexity, with a simple design and sharp proportions. Following the design concept of "less is more", so that the design returns to its original state, presenting a pure and aesthetic sense of Chinese civilization. "Collection - 10 Years of Shede" continues to deepen the strategy of Shede old wine, follows the ideas of Shede Oriental wisdom expression and Oriental life aesthetic creation, and transmits the charm of Chinese civilization.
- Ricerca
- Baijiu is rich and fragrant. "Collection - 10 Years of Shede" marks the richness of oriental civilization. With the beauty of oriental charm, it carries the essence of oriental civilization and makes the east more oriental. "Collection · Shede for 10 years" provides another new choice for high-end Baijiu consumers, and undertakes the mission of brewing a better life for global families and spreading the beauty of Chinese Baijiu culture.
- Ispirazione
- "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. With the beauty of oriental charm, it carries the essence of oriental civilization and symbolizes its richness, which makes the orient more oriental.
- Durata del Progetto
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in August 2023.
- Flusso Operativo
- The birth of Chinese characters is far from ancient, and it is the soul of human civilization. The stunning movable type printing technique is the crystallization of Chinese civilization. "Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing,magnificent ancient Chinese characters and rich texture of rough papermaking, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years. The surface of the packaging and bottle caps uses movable type elements, which seem to be scattered but orderly in chaos, and it also highlights the philosophical oriental aesthetics. The bottle body of "Collection - 10 Years of Shede" is carved with rock patterns, one up and down, one concave and one convex, conveying the imprint of ten years old collection and the heart of an intangible cultural heritage craftsman with countless carvings.
- Membri del Team
- Dong Jinghong 、Li Wei
- Crediti Immagini
- Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Mr. Dong Jinghong
Mr. Li Wei
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