Ferro Packaging · 2025
Hong Lou Meng Dream Ten Packaging per liquori
by Chuan Zhang
- A' Design Award di Ferro 2025 in Packaging
- CLIENT: Chuan Zhang
- Estimated Number of Design Views: 10,036
- Verification code 29B1946C60 · Verify this award
Colors
About Hong Lou Meng Dream Ten Packaging per liquori
Hong Lou Meng Dream Ten è un packaging di lusso per il baijiu, un distillato tradizionale cinese. La silhouette della bottiglia riprende il profilo dei tetti del Grand View Garden, ambientazione del romanzo classico Il sogno della camera rossa. Motivi a foglia di banano si dispongono a strati attorno alla bottiglia, evocando gonne pieghettate. La bottiglia è realizzata in ceramica pregiata e rifinita con la tecnica dello smalto cloisonné, un artigianato tradizionale cinese. I colori a contrasto rendono la forma visivamente nitida. La sagoma facilita la presa e l'apertura, mentre un'etichettatura chiara presenta le informazioni sul prodotto.
About the A' Design Award di Ferro
Hong Lou Meng Dream Ten Packaging per liquori ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Hong Lou Meng Dream Ten Packaging per liquori sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Hong Lou Meng Dream Ten Packaging per liquori è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
- Dimensions & Packaging
- 150*300*115mm
- Tags
- Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
- Production Technology
- In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
- Design Challenge
- The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
- Research
- This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
- Inspiration
- The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
- Project Duration
- Initiated in Chengdu in March 2024 and launched in China in September of the same year.
- Operation Flow
- User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
