Hj Lu Yinpiaolaohao Packaging per Baijiu di Sinong Wu

Il progetto Hj Lu Yinpiaolaohao Packaging per Baijiu di Sinong Wu è un vincitore molto stimato del prestigioso 2025 A' Design Award d'Oro nella categoria Design del Packaging.

OroPackaging· 2025

Hj Lu Yinpiaolaohao Packaging per Baijiu

di Sinong Wu

Cliente: Hongji Lu Liquor Brand

Vincitore del premio A' Design Award d'Oro nella categoria Packaging

100,120

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Verifica lo Stato del Premio per #165788

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Colori

Il Design

Informazioni su Hj Lu Yinpiaolaohao Packaging per Baijiu

La provincia di Shanxi è una delle culle più importanti della cultura del Baijiu cinese. Questo prodotto proviene dallo Shanxi. Il marchio ha origine dalla Dinastia Ming nel 1529 e vanta una storia e una cultura di oltre 500 anni. L'ispirazione del design deriva dalle caratteristiche regionali dello Shanxi (come i Monti Taihang), dall'architettura classica della Dinastia Ming e dall'arredamento; nell'abbinamento dei colori, il contrasto cromatico viene utilizzato per esaltare la luminosità e il contrasto delle forme della scatola e della bottiglia, creando un impatto visivo. Lo stile del design è antico e offre ai consumatori una sorta di bellezza classica orientale.

Il Riconoscimento

Informazioni sul A' Design Award d'Oro

Hj Lu Yinpiaolaohao Packaging per Baijiu ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Hj Lu Yinpiaolaohao Packaging per Baijiu sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Hj Lu Yinpiaolaohao Packaging per Baijiu crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Dimensioni e Confezionamento: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
Tag: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Tecnologia di Produzione: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Sfida Progettuale: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Ricerca: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Ispirazione: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Durata del Progetto: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Flusso Operativo: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Membri del Team: Sinong Wu