Ferro Packaging · 2025
Abra Mode Packaging per collant
by Sajad Izadi
- A' Design Award di Ferro 2025 in Packaging
- CLIENT: Abra Mode
- Estimated Number of Design Views: 10,849
- Verification code 47D5EB9206 · Verify this award
Colors
About Abra Mode Packaging per collant
Abra Mode è una scatola per il confezionamento di collant. La scatola è realizzata in cartoncino nelle tonalità crema e oro, scelte per evocare calma, morbidezza e lusso. Una finestra sagomata a forma di gamba femminile accavallata è fustellata e lascia intravedere il tessuto, mostrandone texture, coprenza e colore. La finestra elimina la necessità di stampare una nuova scatola per ogni colore o fantasia. La verniciatura è a base d'acqua, opaca e riciclabile, e previene le impronte digitali sulla superficie. La scatola misura 138 mm di larghezza, 25 mm di profondità e 240 mm di altezza. La forma chiusa protegge il prodotto dalla polvere e dalla manipolazione nei punti vendita.
About the A' Design Award di Ferro
Abra Mode Packaging per collant ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Abra Mode Packaging per collant sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Abra Mode Packaging per collant è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand. - Dimensions & Packaging
- Width:138mm Depth:25mm Height:240mm
- Tags
- Fashion, Packaging design, Pantyhose, Design, Graphic Design
- Production Technology
- In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched. - Design Challenge
- The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well. - Research
- The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
- Inspiration
- All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box. - Project Duration
- The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
- Operation Flow
- This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt. - Image Credits
- Graphic Designer:Sajad Izadi
