Bronzo Articoli da Regalo · 2025
House of Smaragd Scatola dell'Avvento
by Rilind Hoxha and Haris Murich
- A' Design Award di Bronzo 2025 in Articoli da Regalo
- CLIENT: Smaragd 1969 / Why Agency
- Estimated Number of Design Views: 23,813
- Verification code E3BBB4C764 · Verify this award
Colors
About House of Smaragd Scatola dell'Avvento
Il Calendario dell'Avvento House of Smaragd è una scatola strutturata per il conto alla rovescia realizzata in carta ecologica e materiali sostenibili, progettata per un utilizzo ripetuto. Contiene quattro gioielli confezionati singolarmente, ciascuno protetto in scomparti separati. La confezione è riciclabile e riutilizzabile, riducendo l'impatto ambientale. Il design della scatola consente un accesso controllato a ogni scomparto, mantenendo l'elemento sorpresa mentre protegge gli articoli.
About the A' Design Award di Bronzo
House of Smaragd Scatola dell'Avvento ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che House of Smaragd Scatola dell'Avvento sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. House of Smaragd Scatola dell'Avvento soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Image Credits
- Filip Shutarov
