Argento Packaging · 2025
Planetarium Prodotti Culturali e Creativi
by Alan Guo
- A' Design Award d'Argento 2025 in Packaging
- CLIENT: Beijing Planetarium
- Estimated Number of Design Views: 20,692
- Verification code 9546A8417A · Verify this award
Colors
About Planetarium Prodotti Culturali e Creativi
Questa borraccia termica fa parte di una più ampia serie di prodotti che include francobolli, segnalibri, nastri, borse shopper e altri articoli. Ispirati agli astronauti, i design trasmettono una sensazione di assenza di gravità ed esplorano il rapporto tra l'umanità e l'universo. Da una tazza a tema spaziale in levitazione a una borsa shopper che raffigura una mano che tiene la linea di vita di un astronauta, ogni prodotto incarna una narrazione immaginativa. La collezione mira a stimolare la curiosità del pubblico nei confronti del cosmo e a promuovere una prospettiva razionale e riflessiva sul posto dell'umanità al suo interno.
About the A' Design Award d'Argento
Planetarium Prodotti Culturali e Creativi ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Planetarium Prodotti Culturali e Creativi sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Planetarium Prodotti Culturali e Creativi è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
- Dimensions & Packaging
- 25*40cm Inflatable bag, Screen printing
- Tags
- Planetarium, Cultural and Creative Merchandise, Universe
- Production Technology
- Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
- Design Challenge
- In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.
To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.
Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.
For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience. - Research
- This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.
To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.
For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.
Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself. - Inspiration
- This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
- Project Duration
- This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
- Operation Flow
- The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.
