Geneus DNA and Gatta Interni di negozio retail, interni di caffetteria di After Design Living and Space Co.,Ltd.

Il progetto Geneus DNA and Gatta Interni di negozio retail, interni di caffetteria di After Design Living and Space Co.,Ltd. è un vincitore molto stimato del prestigioso 2025 A' Design Award d'Argento nella categoria Design di Spazi Interni ed Esposizioni.

ArgentoInterni· 2025

Geneus DNA and Gatta Interni di negozio retail, interni di caffetteria

di After Design Living and Space Co.,Ltd.

Cliente: After Design Living and Space Company Limited

Vincitore del premio A' Design Award d'Argento nella categoria Interni

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Verifica lo Stato del Premio per #172873

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Il Design

Informazioni su Geneus DNA and Gatta Interni di negozio retail, interni di caffetteria

Geneus DNA e Gatta è un interno retail multifunzionale che unisce servizi di test genetici personalizzati a una caffetteria. Il nome Gatta deriva dalle quattro basi del DNA A, C, G e T, a simboleggiare una salute personalizzata. Il progetto occupa due unità adiacenti di 6 per 5 metri, per un totale di 60 metri quadrati. Un lato ospita i test genetici, mentre l'altro serve il caffè. Acciaio inossidabile, policarbonato trasparente, linee curve e illuminazione con strisce LED creano un aspetto futuristico. La pianta aperta accompagna i visitatori dalla scienza al comfort, rendendo l'esperienza del test meno intimidatoria.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Geneus DNA and Gatta Interni di negozio retail, interni di caffetteria ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Geneus DNA and Gatta Interni di negozio retail, interni di caffetteria sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Geneus DNA and Gatta Interni di negozio retail, interni di caffetteria è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensioni e Confezionamento: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Tag: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Tecnologia di Produzione: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Sfida Progettuale: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Ricerca: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Ispirazione: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Durata del Progetto: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Flusso Operativo: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Brevetti: After Design Living and Space Co.,Ltd., 2025
Membri del Team: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong