The Netherlands Pavilion Padiglione espositivo di Tellart and RAU Architects

Il progetto The Netherlands Pavilion Padiglione espositivo di Tellart and RAU Architects è un vincitore molto stimato del prestigioso 2026 A' Design Award di Platino nella categoria Design di Eventi.

PlatinoEvento· 2026

The Netherlands Pavilion Padiglione espositivo

di Tellart and RAU Architects

Cliente: Netherlands Enterprise Agency and AND B.V.

Vincitore del premio A' Design Award di Platino nella categoria Evento

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Il Design

Informazioni su The Netherlands Pavilion Padiglione espositivo

Il Padiglione dei Paesi Bassi è un padiglione espositivo realizzato per l'Expo Mondiale 2025 di Osaka. Il padiglione racconta il cambiamento storico dei Paesi Bassi, passati dal contrastare l'acqua all'utilizzarla come alleata nell'energia pulita, nell'adattamento climatico e nella vita sostenibile. Ogni visitatore riceve un Orb, una sfera da tenere in mano che guida lungo il percorso e attiva installazioni interattive, tra cui un film a cupola a 360 gradi creato con l'intelligenza artificiale generativa. La struttura è progettata per essere smontata, così che tutti i componenti possano essere riutilizzati al termine dell'esposizione.

Il Riconoscimento

Informazioni sul A' Design Award di Platino

The Netherlands Pavilion Padiglione espositivo ha vinto l'A' Design Award di Platino, un riconoscimento estremamente prestigioso conferito a design davvero eccezionali, eleganti e magnifici. I vincitori di Platino sono meraviglie della creazione, testimonianze dei limiti della creatività intellettuale, e dimostrano l'impareggiabile professionalità e la genialità dei loro designer. Ci si aspetta che questi design siano le opere più rinomate, che definiscono l'estetica di un'epoca, contribuiscono al benessere della società e fanno avanzare i confini dell'arte, della scienza, del design e della tecnologia. The Netherlands Pavilion Padiglione espositivo mostra un livello di eccellenza trascendente e rende inequivocabilmente il mondo un posto migliore grazie alle sue caratteristiche vantaggiose e preziose. The Netherlands Pavilion Padiglione espositivo è un'opera premiata con l'A' Design Award di Platino che risveglia i desideri, ispira, entusiasma, delizia e suscita grande gioia.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Dimensioni e Confezionamento: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Tag: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Tecnologia di Produzione: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Sfida Progettuale: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Ricerca: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Ispirazione: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Durata del Progetto: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Flusso Operativo: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Brevetti: Copyrights and IP of the Building belong to RAU Architects (2025).
Membri del Team: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Crediti Immagini: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart