Bronzo Packaging · 2026
Shangze Fruit Music Farm Confezione Regalo
by Enfonad
- A' Design Award di Bronzo 2026 in Packaging
- CLIENT: Datong City Dongtian Mining Co., Ltd.
- Estimated Number of Design Views: 7,226
- Verification code 10250BBFE3 · Verify this award
Colors
About Shangze Fruit Music Farm Confezione Regalo
Shangze Fruit Music Farm è una confezione regalo per pomodori, dalla forma ispirata a un mangiacassette retrò. La grafica, i colori e la struttura richiamano lo stile visivo dagli anni Sessanta agli anni Ottanta. All'apertura della scatola si attiva un modulo musicale che riproduce l'inno del marchio, adattato da una canzone classica. Sono impiegate illustrazioni piatte di radio, macchine da cucire, bobine cinematografiche e ventagli in foglia di palma, insieme al personaggio del marchio Fanxi. All'interno, alloggiamenti a forma di pomodoro accolgono i frutti e li proteggono durante il trasporto. L'arancione è utilizzato come colore principale per attrarre un pubblico di acquirenti più giovane.
About the A' Design Award di Bronzo
Shangze Fruit Music Farm Confezione Regalo ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Shangze Fruit Music Farm Confezione Regalo sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Shangze Fruit Music Farm Confezione Regalo soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
- Dimensions & Packaging
- 4000*3000px
- Tags
- Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
- Production Technology
- The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
- Design Challenge
- The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
- Research
- Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
- Inspiration
- Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
- Project Duration
- The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
- Operation Flow
- When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
