Yuplet Branding Identità aziendale by Jake Wilkins

Bronzo Grafica · 2026

Yuplet Branding Identità aziendale

by Jake Wilkins

A' Design Award di Bronzo 2026 in Grafica
CLIENT: Yuplet
Estimated Number of Design Views: 7,360
Verification code 932316B143 · Verify this award

View at A' Design Award Press Release

Colors

About Yuplet Branding Identità aziendale

Yuplet Branding è un'identità aziendale creata per un marketplace di prodotti artigianali e sostenibili. Il sistema si basa su un motivo a mezzaluna, applicato in modo coerente al wordmark personalizzato, all'iconografia, alle illustrazioni e ai layout. Un verde vivido contraddistingue l'esperienza degli acquirenti, mentre un viola intenso guida i venditori, offrendo a ciascun gruppo di utenti un segnale visivo chiaro. Forme arrotondate, contrasti decisi e soluzioni mobile-first, derivate dalla ricerca condotta sui consumatori più giovani, estendono l'identità a tutti i punti di contatto digitali e cartacei. Gli asset digitali sono stati realizzati in formato vettoriale.

About the A' Design Award di Bronzo

Yuplet Branding Identità aziendale ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Yuplet Branding Identità aziendale sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Yuplet Branding Identità aziendale soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.