Bronzo Packaging · 2026
A Moment of Joy Packaging per liquori
by Weijun Xu
- A' Design Award di Bronzo 2026 in Packaging
- CLIENT: Weijun Xu
- Estimated Number of Design Views: 6,962
- Verification code CC27153787 · Verify this award
Colors
About A Moment of Joy Packaging per liquori
"A Moment of Joy" è un progetto di packaging per liquori ispirato al fiore di susino, simbolo di resilienza e delicatezza. La bottiglia è realizzata in vetro trasparente, ottenuta mediante un processo di stampaggio monoblocco ad alta temperatura che genera superfici curve morbide e continue. Il tappo, realizzato nello stesso materiale, assume la forma di un fiore di susino che prolunga il profilo della bottiglia. Il corpo trasparente lascia intravedere il liquido all'interno e rifrange luci e ombre. L'astuccio esterno impiega carta ecosostenibile con delicate lavorazioni a rilievo. La forma minimalista unisce l'immaginario orientale al design contemporaneo.
About the A' Design Award di Bronzo
A Moment of Joy Packaging per liquori ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che A Moment of Joy Packaging per liquori sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. A Moment of Joy Packaging per liquori soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
- Dimensions & Packaging
- Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm - Tags
- Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
- Production Technology
- The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
- Design Challenge
- The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
- Research
- This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
- Inspiration
- Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
- Project Duration
- The project finished in December 2024 in Guiyang.
- Operation Flow
- The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
- Image Credits
- Weijun Xu
