Ferro Packaging · 2026
Yebuna Confezione per caffè
- A' Design Award di Ferro 2026 in Packaging
- CLIENT: Taresso Artisanal Coffee Roasters
- Estimated Number of Design Views: 5,293
- Verification code FEC30112B6 · Verify this award
Colors
About Yebuna Confezione per caffè
Yebuna è un progetto di packaging per una linea di miscele di caffè tostato. L'identità visiva si ispira all'Etiopia, terra natale del caffè, e alla parola amarica Yebuna. Un logo racchiuso tra parentesi richiama il viaggio del caffè dall'origine alla tazza. Una tipografia verticale di grande impatto migliora la visibilità sullo scaffale, mentre colori vividi ispirati ai fiumi, alle montagne e ai tramonti africani distinguono ciascuna miscela. Il caffè è contenuto in sacchetti resistenti e richiudibili che ne preservano la freschezza. Una stampa avanzata riproduce sfumature precise e tonalità intense.
About the A' Design Award di Ferro
Yebuna Confezione per caffè ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Yebuna Confezione per caffè sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Yebuna Confezione per caffè è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
- Dimensions & Packaging
- Width 140mm x Depth 90mm x Height 350mm
- Tags
- Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
- Production Technology
- The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
- Design Challenge
- The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
- Research
- This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
- Inspiration
- The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
- Project Duration
- The project started in December 2023 in Athens and finished in April 2024 in Athens
- Operation Flow
- The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
- Image Credits
- Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas
