PatchU Identità di marca, design del personaggio di Chungsheng Chen, Enyang Chen and Wanyun Lo

Il progetto PatchU Identità di marca, design del personaggio di Chungsheng Chen, Enyang Chen and Wanyun Lo è un vincitore molto stimato del prestigioso 2026 A' Design Award di Ferro nella categoria Design di Grafica, Illustrazione e Comunicazione Visiva.

FerroGrafica· 2026

PatchU Identità di marca, design del personaggio

di Chungsheng Chen, Enyang Chen and Wanyun Lo

Cliente: Tainan University of Technology/Product Design Department

Vincitore del premio A' Design Award di Ferro nella categoria Grafica

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Vincitore del Premio Verificato

Verifica lo Stato del Premio per #180916

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Il Design

Informazioni su PatchU Identità di marca, design del personaggio

PatchU è un progetto di branding e design di personaggi che trasforma i tessuti per la biancheria da letto avanzati in peluche e accessori per la casa. I tessuti vengono selezionati per dimensione, texture e tonalità, quindi cuciti in semplici figure-compagne utilizzando cartamodelli flessibili. Le cuciture a vista e il patchwork sono mantenuti come parte dell'identità del marchio, così ogni pezzo risulta leggermente diverso dall'altro. Il packaging e le illustrazioni raccontano l'origine dei materiali. L'obiettivo è dare ai tessuti in eccedenza un nuovo valore e un posto accogliente nella vita quotidiana.

Il Riconoscimento

Informazioni sul A' Design Award di Ferro

PatchU Identità di marca, design del personaggio ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che PatchU Identità di marca, design del personaggio sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. PatchU Identità di marca, design del personaggio è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Tag: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Tecnologia di Produzione: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Sfida Progettuale: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Ricerca: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Ispirazione: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Durata del Progetto: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Flusso Operativo: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Brevetti: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Membri del Team: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Crediti Immagini: Image#1~#5: acdesign associates International Co., Ltd.