Optics and Chromatics Il Poster Della Mostra di Timea Andoka

Il progetto Optics and Chromatics Il Poster Della Mostra di Timea Andoka è un vincitore molto stimato del prestigioso 2018 A' Design Award d'Argento nella categoria Design di Grafica, Illustrazione e Comunicazione Visiva.

ArgentoGrafica· 2018

Optics and Chromatics Il Poster Della Mostra

di Timea Andoka

Cliente: Timea Andorka

Vincitore del premio A' Design Award d'Argento nella categoria Grafica

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Colori

Il Design

Informazioni su Optics and Chromatics Il Poster Della Mostra

Il titolo Optics and Chromatic si riferisce al dibattito tra Goethe e Newton sulla natura dei colori. Questo dibattito è rappresentato dallo scontro delle due composizioni in forma di lettera: una è calcolata, geometrica, dai contorni netti, l'altra si basa sul gioco impressionistico di ombre colorate. Nel 2014 questo design è servito da copertina per le copertine degli artisti della serie Pantone Plus.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Optics and Chromatics Il Poster Della Mostra ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Optics and Chromatics Il Poster Della Mostra sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Optics and Chromatics Il Poster Della Mostra è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Dimensioni e Confezionamento: original poster size: 70×100 cm
Tag: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Tecnologia di Produzione: paper, coloured plastic sheet, light, shadow
Sfida Progettuale: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Ricerca: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Ispirazione: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Durata del Progetto: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Flusso Operativo: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Membri del Team: Art director, graphic design, type design and paper craft: Tímea Andorka