Ferro Packaging · 2018
The Sands Wine Labels Wine Labes
- A' Design Award di Ferro 2018 in Packaging
- CLIENT: Cantina Li Duni
- Estimated Number of Design Views: 19,437
- Verification code D02D74BA32 · Verify this award
Colors
About The Sands Wine Labels Wine Labes
Per realizzare il design di queste etichette è stata condotta la ricerca su tecniche di stampa, materiali e scelte grafiche, in grado di rappresentare i valori dell'azienda, della storia e del territorio in cui nascono questi vini. Il concept di queste etichette parte dalla caratteristica dei vini: la sabbia. Le viti, infatti, crescono sulla sabbia del mare a poca distanza dalla costa. Questo concept è realizzato con una tecnica a rilievo per riprendere i disegni sulla sabbia dei giardini Zen. Le tre etichette insieme compongono un design che rappresenta la mission aziendale.
About the A' Design Award di Ferro
The Sands Wine Labels Wine Labes ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che The Sands Wine Labels Wine Labes sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. The Sands Wine Labels Wine Labes è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
- Dimensions & Packaging
- Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
- Tags
- wine, label, packaging, wine label design
- Production Technology
- For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project. - Design Challenge
- The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia - Research
- The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
- Inspiration
- The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
- Project Duration
- Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
- Operation Flow
- The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
- Patents
- No copyrights on this project
- Image Credits
- Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver
