Bronzo Grafica · 2019
Kalitva Il Catalogo Dei Prodotti
by Lana Raizen
- A' Design Award di Bronzo 2019 in Grafica
- CLIENT: Kalitva
- Estimated Number of Design Views: 13,921
- Verification code DB063C8FAC · Verify this award
Colors
About Kalitva Il Catalogo Dei Prodotti
Il catalogo è stato creato per il produttore russo di utensili da cucina. Come risultato di una conoscenza approfondita e di un'analisi comparativa di tutte le collezioni, sono state selezionate le spezie, le erbe e le verdure più adatte, che hanno completato il design del catalogo ed evidenziato i vantaggi di ciascuna collezione. La copertina principale del catalogo è realizzata con un taglio a forma di padella, attraverso il quale si vede la foto a colori della collezione. I manici della padella e delle pentole sul secondo coperchio sono verniciati con vernice soft-touch, imitando la copertura effettiva di questi manici.
About the A' Design Award di Bronzo
Kalitva Il Catalogo Dei Prodotti ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Kalitva Il Catalogo Dei Prodotti sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Kalitva Il Catalogo Dei Prodotti soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018. - Dimensions & Packaging
- Width 210 mm x Depth 9 mm x Height 250 mm
- Tags
- catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
- Production Technology
- Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2. - Design Challenge
- The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject. - Research
- As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors. - Inspiration
- The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
- Project Duration
- The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
- Operation Flow
- The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog. - Image Credits
- Photographer: Sergey Fedotov, Kalitva
