Argento Grafica · 2020
InterBrasil Logotype Redesign La Riprogettazione Dell'identità Del Marchio
- A' Design Award d'Argento 2020 in Grafica
- CLIENT: InterBrasil
- Estimated Number of Design Views: 58,311
- Verification code 8C15EA979F · Verify this award
Colors
About InterBrasil Logotype Redesign La Riprogettazione Dell'identità Del Marchio
L'ispirazione per il ripensamento e la riprogettazione del marchio sono stati i cambiamenti nella modernizzazione e integrazione nella cultura aziendale. Il design del cuore non poteva più essere esterno al brand, ispirando una partnership sia internamente con i dipendenti, ma anche con i clienti. Un connubio integrato tra vantaggi, impegno e qualità del servizio. Dalla forma ai colori, il nuovo design ha integrato il cuore nella B e la croce della salute nella T.Le due parole si sono unite al centro facendo sembrare il logo una parola, un simbolo, unendo la R e la B in il cuore.
About the A' Design Award d'Argento
InterBrasil Logotype Redesign La Riprogettazione Dell'identità Del Marchio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che InterBrasil Logotype Redesign La Riprogettazione Dell'identità Del Marchio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. InterBrasil Logotype Redesign La Riprogettazione Dell'identità Del Marchio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle. - Dimensions & Packaging
- Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
- Tags
- Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
- Production Technology
- The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
- Design Challenge
- The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow. - Inspiration
- Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
- Project Duration
- Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
- Operation Flow
- The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
