Argento Packaging · 2020
Bakers Dozen Egg Carton Portauova
- A' Design Award d'Argento 2020 in Packaging
- CLIENT: Baker's Dozen Egg Cartons, LLC
- Estimated Number of Design Views: 32,316
- Verification code 8A6B3A8936 · Verify this award
Colors
About Bakers Dozen Egg Carton Portauova
Il portauova Baker's Dozen è una confezione riutilizzabile in polpa di cellulosa stampata che contiene 13 uova. Le uova sono disposte in due file da quattro con una fila da cinque al centro. La confezione è realizzata in carta riciclata al 100 percento, utilizzando il tradizionale metodo della fibra di carta stampata. Le grandi macchine confezionatrici gestiscono numeri pari di uova, perciò il portauova da 13 uova è pensato per i piccoli produttori che confezionano le uova a mano nei punti vendita aziendali e nei mercati contadini. Un logo impresso in rilievo negativo mantiene la superficie liscia, così gli agricoltori possono applicare le proprie etichette.
About the A' Design Award d'Argento
Bakers Dozen Egg Carton Portauova ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Bakers Dozen Egg Carton Portauova sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Bakers Dozen Egg Carton Portauova è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
