Bronzo Packaging · 2020
East Side La Birra Artigianale Italiana
- A' Design Award di Bronzo 2020 in Packaging
- CLIENT: Roberto Terrinoni
- Estimated Number of Design Views: 12,679
- Verification code 48DFFDCC87 · Verify this award
Colors
About East Side La Birra Artigianale Italiana
Una birra artigianale in un piccolo paese del centro Italia, ogni birra ha una storia, ogni storia è raccontata sulla sua etichetta. Oltre ad essere elegante e versatile, la tecnica del collage permette di inserire alcuni elementi visivi che evidenziano l'identità del prodotto, come i riferimenti al significato del nome, alla tipologia di birra e ai suoi ingredienti. Il design del logo, che rappresenta l'identità aziendale, si basa su una forma semplice. Questa forma è stata riprodotta sulla fustellatura delle etichette e sul sistema di simboli di ogni singola birra con una personalizzazione colorata ed araldica.
About the A' Design Award di Bronzo
East Side La Birra Artigianale Italiana ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che East Side La Birra Artigianale Italiana sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. East Side La Birra Artigianale Italiana soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
- Dimensions & Packaging
- 8,5x9 cm
- Tags
- beer, collage, packaging, label, italy,
- Production Technology
- Paper, off-set print, screen printing polishing
- Design Challenge
- The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
- Research
- At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
- Inspiration
- Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
- Project Duration
- This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
- Operation Flow
- This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
- Image Credits
- video by east side brewing
