Il progetto Leman Jewelry Branding E Packaging di M — N Associates è un vincitore molto stimato del prestigioso 2020 A' Design Award d'Argento nella categoria Design di Grafica, Illustrazione e Comunicazione Visiva.
ArgentoGrafica· 2020
Leman Jewelry Branding E Packaging
Cliente: Leman Jewelry Vietnam
Vincitore del premio A' Design Award d'Argento nella categoria Grafica
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #89734Il Design
Informazioni su Leman Jewelry Branding E Packaging
La soluzione visiva alla nuova identità di Leman Jewelry era un nuovo sistema completo per esporre il lusso, la sensazione squisita ma sofisticata e minimale. Il nuovo logo ispirato al processo di lavorazione Leman, il loro servizio di design haute couture, realizzando tutte le forme di diamante che circondano un simbolo stella o un simbolo scintillante, creando un simbolo sofisticato e riecheggiando anche l'effetto brillante del diamante. Successivamente, tutti i materiali collaterali sono stati prodotti con dettagli di alta qualità per evidenziare e arricchire la lussuosità di tutti i nuovi elementi visivi del marchio.
Il Riconoscimento
Informazioni sul A' Design Award d'Argento
Leman Jewelry Branding E Packaging ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Leman Jewelry Branding E Packaging sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Leman Jewelry Branding E Packaging è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
- Dimensioni e Confezionamento
- 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
- Tag
- leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
- Tecnologia di Produzione
- Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
- Sfida Progettuale
- The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
- Ricerca
- The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
- Ispirazione
- Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
- Durata del Progetto
- Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
- Flusso Operativo
- Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
- Brevetti
- Copyrights belong to M — N Associates, 2019.
- Membri del Team
- Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh - Crediti Immagini
- Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh
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