Il progetto Steel City Il Momento Saliente Della Fiera di Responsive Spaces è un vincitore molto stimato del prestigioso 2020 A' Design Award d'Argento nella categoria Design di Interfacce, Interazione ed Esperienza Utente.
ArgentoInterfaccia· 2020
Steel City Il Momento Saliente Della Fiera
Cliente: Primetals Technologies Austria
Vincitore del premio A' Design Award d'Argento nella categoria Interfaccia
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #89866Il Design
Informazioni su Steel City Il Momento Saliente Della Fiera
La Steel City è un modello stilizzato che raffigura le acciaierie del futuro. Si compone di modelli in acrilico semitrasparente posizionati su un led-wall, che funge da schermo per dimostrare vari casi d'uso facendo letteralmente brillare Steel City: selezionando uno degli scenari ai terminali, gli utenti attivano animazioni che visualizzano il processi e flussi di lavoro dell'acciaieria in un fuoco d'artificio di luci e colori proiettati attraverso i modelli acrilici sulla parte superiore. L'intera esperienza è estesa da un livello professionale di informazioni, accessibile ai terminali tramite un'interfaccia tattile unica.
Il Riconoscimento
Informazioni sul A' Design Award d'Argento
Steel City Il Momento Saliente Della Fiera ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Steel City Il Momento Saliente Della Fiera sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Steel City Il Momento Saliente Della Fiera è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- The operation of the Steel City is bound to a unique rotary knob: While turning, several "steps" can be felt as "real" physical resistance. These are not analog in nature, but instead are generated through a magnetized liquid inside the knob's housing and can be programmed in realtime. The knob is programmed to adapt accordingly to every selected content and therefore enabling the experts from Primetals to focus on their visitors without ever taking their eyes off the presented stories.
- Dimensioni e Confezionamento
- Over 200 acrylic 3D-models of a steel plant positioned upon a 6,5 x 4,5 meter led-wall, which is positioned horizontally between 4 interactive terminals. Every terminal utilizes a rotational knob featuring haptical feedback that changes in realtime corresponding to its navigational state. Cubic dimensions of the whole installation: 8m x 5m x 5,5m. The led-wall is raised 60cm from the floor, housing the hardware necessary for operating the installtion beneath.
- Tag
- haptic interface, digital staging, interactive installation, digital enhanced acrylic models
- Tecnologia di Produzione
- Over 200 different semi-transparent acrylic 3D-models were designed and manufactured depicting the model of a modern steel plant and were placed on a 24 sqm led-wall. The interfaces of the terminals around the Steelcity are specifically designed and built for the purpose of a haptic and intuitive user-experience. On top of the installation is a special reflective material, which mirrors the whole visualization of the acrylic models on the led-wall and projects it towards the far corners of the stand, giving everybody an additional perspective.
- Sfida Progettuale
- While our client is highly specialized in the field of steelworks and thus needed to communicate complex technical information to its own clients and partners, we still wanted to maintain a very productive level of minimalism for this installation in order to deliver their messages in a crystal-clear and visually aesthetic manner. Also, for the people operating the terminals and navigating through the different use-cases, we needed a haptic interface that is simple enough, yet incredibly responsive to the user in order for them to fully concentrate on the dialog with their customers.
- Ricerca
- One of the research objectives was to develop an interface which can be programmed in real-time for the haptic rotary knob. We developed an in-house protocol which is able to communicate changes in the haptic structure to the hardware on the fly corresponding to the content on-screen. Another objective was to simplify the immensely complex processes and mechanisms of a steelplant to a stylized level which can be transported onto our model and create a visual language that is at the same time beautiful to watch and informative on a professional level.
- Ispirazione
- Our inspiration for this project was to merge the necessity of visualizing extremely complex processes with an easy to use and intuitive haptic interface. The goal was to have an installation that would deliver expert knowledge on point and at the same time act as an visual highlight of the stand while maintaining the structural complexity of its professional use-cases. We wanted to merge a magical experience with a top notch user experience into a tool that serves the expertise of our client and helps them to deliver this expertise effortless to all visitors at the trade show stand.
- Durata del Progetto
- June 2019 in Duesseldorf at METEC 2019
- Flusso Operativo
- By selecting one of 12 scenarios at 4 terminals users can trigger animated sequences on the led-wall, which visualize the processes and work-flows of a steel plant in a firework of light and color. Steel is processed, data packets buzz through virtual lines, problems and solutions are displayed schematically and in context, always projected through the acrylic models on top. While the Steel City blends all stories perfectly, the terminals offer in-depth details to the individual users.
- Membri del Team
- Director: Markus Pargfrieder
Spatial Experience Developer: Katharina Mayrhofer
Interface Engineer: Julian Reil
Spatial Experience Designer: Martin Zeplichal - Crediti Immagini
- Photo credits: Responsive Spaces & Philip Kistner Fotografie
Video credits: Responsive Spaces & Eyup Kuş
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