Bronzo Grafica · 2020
The Passion of the Card Leadlight Series L'autopromozione
by Rebecca Burt
- A' Design Award di Bronzo 2020 in Grafica
- CLIENT: Flexicon
- Estimated Number of Design Views: 12,304
- Verification code 4F9E06E7DA · Verify this award
Colors
About The Passion of the Card Leadlight Series L'autopromozione
Le vetrate colorate sono belle quando retroilluminate dal sole e sono anche un modo unico per mostrare questo processo di progettazione e stampa. Questi biglietti da visita sono praticamente fatti a mano. Serigrafia stampata su un supporto di plastica trasparente e poi essiccata un colore alla volta. Le aree chiare sono trattate come un colore che sblocca il pieno potenziale di design dello stock. Una guarnizione perlescente e una lucentezza UV completano il processo e creano effetti sofisticati. Il design prende vita davvero quando le carte vengono tenute davanti a una finestra.
About the A' Design Award di Bronzo
The Passion of the Card Leadlight Series L'autopromozione ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che The Passion of the Card Leadlight Series L'autopromozione sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. The Passion of the Card Leadlight Series L'autopromozione soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
- Dimensions & Packaging
- Stock is clear PVC plastic. Width 55mm x Height 90mm.
- Tags
- Brand Identity, Business Card, Screenprinting, Graphic Design
- Production Technology
- Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
- Design Challenge
- The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
- Research
- I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
- Inspiration
- The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
- Project Duration
- Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
- Operation Flow
- Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
- Image Credits
- Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography
