Creative Trade Mark Confezione per miele di Zanas Karenauskas

Il progetto Creative Trade Mark Confezione per miele di Zanas Karenauskas è un vincitore molto stimato del prestigioso 2020 A' Design Award d'Oro nella categoria Design del Packaging.

OroPackaging· 2020

Creative Trade Mark Confezione per miele

di Zanas Karenauskas

Cliente: Lithuanian local bee farm Honey Moon

Vincitore del premio A' Design Award d'Oro nella categoria Packaging

35,191

Vincitore del Premio Verificato

Verifica lo Stato del Premio per #91735

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Colori

Il Design

Informazioni su Creative Trade Mark Confezione per miele

The Botanic è un progetto di packaging per miele grezzo presentato in un vasetto di vetro da 380 ml. L'etichetta è realizzata in carta uncoated verde scuro ed è caratterizzata da una goffratura in negativo a più livelli e da un esagono fustellato, una forma che richiama il favo. Elementi serigrafici opachi e lamine lucide trasparenti aggiungono contrasto allo sfondo scuro. Un cartellino pieghevole a doppia facciata riporta la descrizione del prodotto. Ogni vasetto è chiuso con un coperchio in legno realizzato a mano in legno di tiglio, l'albero il cui nettare viene raccolto dalle api. Il design riflette la purezza del miele grezzo.

Il Riconoscimento

Informazioni sul A' Design Award d'Oro

Creative Trade Mark Confezione per miele ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Creative Trade Mark Confezione per miele sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Creative Trade Mark Confezione per miele crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Dimensioni e Confezionamento: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Tag: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Tecnologia di Produzione: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Sfida Progettuale: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Ricerca: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Ispirazione: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Durata del Progetto: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Flusso Operativo: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Membri del Team: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Crediti Immagini: Photo: Produck, MIndaugas Norkaitis