Darin L'imballaggio Per Il Cibo Salutare Coreano by Heesoo Son and Seoyeon Yoon

Argento Packaging · 2020

Darin L'imballaggio Per Il Cibo Salutare Coreano

by Heesoo Son and Seoyeon Yoon

A' Design Award d'Argento 2020 in Packaging
CLIENT: Darin
Estimated Number of Design Views: 38,556
Verification code C646123A2E · Verify this award

View at A' Design Award Press Release

Colors

About Darin L'imballaggio Per Il Cibo Salutare Coreano

Il Darin è progettato per liberare le persone moderne dalla riluttanza nei confronti dei tradizionali prodotti alimentari salutari della Corea nella società della fatica, con una chiarezza grafica semplice nel consegnare i pacchi alla sensibilità delle persone moderne, a differenza delle immagini non progettate che sono state utilizzate dai tradizionali negozi di alimenti naturali coreani . Tutti i modelli sono realizzati da motivi di circolazione sanguigna, visualizzando l'obiettivo di fornire vitalità e salute agli anni '20 e '30 stanchi.

About the A' Design Award d'Argento

Darin L'imballaggio Per Il Cibo Salutare Coreano ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Darin L'imballaggio Per Il Cibo Salutare Coreano sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Darin L'imballaggio Per Il Cibo Salutare Coreano è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensions & Packaging: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Tags: package design, korea, graphic design, pattern, healthcare, branding
Production Technology: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Design Challenge: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Research: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiration: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Project Duration: The project started in September 2018 in Korea and finished in November 2018
Operation Flow: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Image Credits: Heesoo Son and Seoyeon Yoon